ERD Associates is a specialist strategy and communications consultancy. It works with organisations in the media, environment, renewable energy and international development sectors to:
- Review and advise on business strategy;
- Develop a communications strategy that addresses all of the organisation's key audiences;
- Link this communications strategy to the overall business strategy;
- Optimise marketing and fundraising efforts;
- Produce a regular newsletter for staff, customers, stakeholders and shareholders;
- Set up an intranet as a way of communicating with staff. Especially important if the organisation operates in multiple locations;
- Talk to the specialist business/industry press;
- Talk to the environment, energy or development correspondents of the national media about current issues – become seen as an expert that they can call on;
- Analyse carbon emissions and ecological footprint.
“Howard has an excellent grasp of key business issues, challenges and solutions. We hired Howard to provide a review of our business, particularly our subscriptions division and website sales. He provided us with a superb, detailed and incredibly useful set of inputs which exceeded our expectations and set us on what we believe to be the right path for further success." Toby Webb, Managing Director, Ethical Corporation Executive Board Member, First Conferences Ltd.
Environment
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Renewable energy
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Development
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Man-made carbon emissions (especially those emitted by the industrialised North) resulting from the burning of fossil fuels are heating up the earth and this heating effect is creating climate change. This is having a devastating effect on the environment.
In less than 200 years we will have used up the fossil fuels that took millennia to create. The impending liquid fuel crisis as oil production peaks and then declines, added to the imperative need to reduce carbon emissions, suggests that there is a bright future for generators of renewable energy.
The poorest of the poor have created virtually none of the greenhouse gases that cause climate change, but are the ones who will suffer most from its effects. Helping them to work their way out of poverty will improve their livelihoods and make them more resilient to extreme weather events.